The Web Site - Your Product Catalogue or Store
- First, there is an attractive 'landing' page that is welcoming, interesting and catches the customer's attention. The Store have approximately eight seconds to do this before the average potential customer gets bored and goes elsewhere. Think of your experiences on the Web!
- The basic Web site will probably have the products in a simple list, called a 'Product List' page and you may wish for each product on that list to be linked to individual 'Product Detail' pages.
- The products for sale may come in a number of different sizes or colours, which are called 'Variants'.
- The Store can be very simple or enormously complex. This depends on the budget.
- Even the simplest Store will need to change prices, products and product details. There will be a need for promoting sale items or seasonal products. The Store must be fluid, which means an on-going price to be paid to designers and e-Commerce companies.
- At the top end of the market, you can pay tens of thousands of pounds to have a fully automated site system, where the Product Catalogue is updated by using .xml files.
Keerim Design does not compete with the big players in the market. The aim of the company is to provide a cost-effective solution for companies with a few up to a maximum of one thousand products. Each of those one thousand items can have product variants.
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