Brochure Sites and Design
Brochure sites are purely designed to act as advertising for your business. It doesn't matter whether you are a builder, solicitor, cat hotel or whatever, exposure on the Web will increase the number of potential customers who are aware of your business.
A simple brochure site is your printed brochure adapted for the Web. The Web site should reflect your style and branding. Make the details short and sweet. The aim is to attract potential customers and encourage them to contact you by telephone. email or contact form. The first two are probably more important than the third. Click on the 'Simple Brochure' link for an example.
A complex brochure site has more functionality. Interactivity can be in the form of client login areas, search facilities and comment sections. For example, an accountancy firm might wish to advertise itself - that's just a simple site. Next it wishes to make searching available on the site, for the convenience of potential clients. The next stage is to give actual clients access to information and advice that is not for the general public. The firm creates client logins that make pages available that can't be seen on the general site. Finally, offer a facility for clients to be able to ask on-line questions and answered in such a way that they can be shared with other clients, if appropriate. Click on the 'Complex Brochure' link for an example.
There many examples, such as:
- Make special offers available to existing customers only.
- Target email newsletters and advertising at existing and potential customers.
- Allow registered clients to book appointments.
Also, you will want your brochure to be accessible on all devices, which includes mobile phones, pdas, blind readers, etc.
Continue to 'Things to be Considered'
