Static Web Sites
Static or Traditional Web sites, technically present the same information to all people who view the site. It is possible to incorporate all of the new, exciting features of what is known as 'Web 2.0' or Ajax, but the site is the same for all.
The process for developing a traditional site is well established:
- Create a design in Photoshop, making sure your designer understands the possibilites and limitations of the Web. Most sites will require two designs: one for the Landing (Home) Page and one for all the other pages. The bigger the site, probably the more page designs will be required.
- Employ a developer to take the design and translate it into its three components:
- Structure, using (X)HTML
- Presentation, using CSS (Cascading Style Sheets)
- Dynamic Content, using Javascript and, increasingly, Ajax
- Once the site looks, feels and acts right, add the content.
It is important that the site is coded according to modern Web Standards, so that the site is light, quick to download and structured in such a way that Search Engines, like Google, like it.
Traditional programs that produce Web sites, do not necessarily produce appropriate code. Keerim design hand codes all sites, taking care to ensure that sites will be indexed quickly by the Search Engines and rise rapidly to the top without having to pay for advertising through Google, Yahoo, etc.
Advantages:
- Straightforward to develop, depending on the complexity of the design.
- Initially, cheaper than a Content Managed site.
Disadvantages:
- If the site gets larger, the development costs get higher.
- The site can't be edited, developed or maintained by the client, unless they have HTML skills.
- Most changes to the site require employing a developer at considerable charge, even for minor changes.