What are Brochure Sites?
Brochure sites simply act as advertising. It doesn't matter what the business, exposure on the Web will increase the number of potential customers.
A 'Static Brochure Site' is the equivalent of a printed brochure adapted for the Web. The Web site should reflect the company's style and branding. The details should be short and sweet. The aim is to attract potential customers and encourage them to contact you by telephone, email or contact form.
A 'Content Manged Brochure Site' has more functionality. Interactivity can be in the form of client login areas, search facilities, blogs and comment sections. For example, an accountancy firm might wish to advertise itself - that's just a simple site. Next it wishes to make searching available on the site, for the convenience of potential clients. The next stage is to give actual clients access to information and advice that is not for the general public. The firm creates client logins that make pages available that can't be seen on the general site. A facility can be created for clients to be able to ask on-line questions and answered in such a way that they can be shared with other clients, if appropriate.
There many examples, such as:
- Make special offers available to existing customers only.
- Target email newsletters and advertising at existing and potential customers.
- Allow registered clients to book appointments.
Brochure sites should be accessible on all devices, including mobile phones, pdas, blind readers, etc.
Cautionary Tale: A company whose site is one of those displayed on one this site's pages went to China to negotiate business. They were met with the comment 'Why can't we find you on the Web?'. They had to improve their Web presence considerably in order to break into that particular market.