Case Studies - Static Sites
Carlow Business Park
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This is an example of a static brochure site.
The site is no more than a advertising brochure. Four pages and a gallery of eighteen photographs is all that is required. The site doesn't come up high on Google, because most of their enquiries come from traditional marketing. Even so, they get a few hundred 'hits' a month from all over the world.
Do they need a Content Management System - absolutely not.
- Visit the Web Site
Pressure Hydraulics
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This site is the exception that proves the rule. It is an old-fashioned, table-based site of about twenty pages, with a simple gallery.
What makes it interesting is that, without any payment to the Search Engines or changing the site, it has been at the top of Google for over three years. The reason is simple: the site is a mass of links and many large companies round the world link to it. The site gets about 2,000 productive 'hits' a month. Even if you put in the name of a major manufacturer, you still get Pressure Hydraulics.
Would changing to a Content Managed Dystem be an advantage to them? Maybe, but would you take the risk of falling off the top of Google by changing the system?
- Visit the Web Site
Kelron
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Kelron is a start-up training company working in the field of Health & Safety.
The site is very simple and extremely cost-effective for the company. Overheads are minimal, but there is an issue. A training company, by definition, will have a number of course programs to advertise. These must always be up-to-date. In addition, new course details have to be added and old ones removed.
The company is high on Google, because of the way the site has been written.
Would changing to a Content Managed System be an advantage to them? Absolutely, they would have the ability to edit content in real time, add and remove pages and ensure that the brochure encourages more course participants. Dilemma - would the outlay on a Content Management System increase sales enough to cover the cost. Probably yes.
- Visit the Web Site
